RRP was the dedicated PR agency for the third Gorgeous Voices festival, an entirely community-run event, held in Bendigo in October 2009. The three-day festival – which originally began as a celebration of women’s choirs in 2004 – has evolved into one of the region’s biggest community events, last year featuring 30 professional performers, 20 choirs and five concerts.

All local mainstream media, including the Bendigo Advertiser, Bendigo Weekly, Bendigo Miner, ABC local radio and WIN TV covered the festival, both in the lead-up and post event periods.

RPR’s finely tuned media intelligence ensured the right story was pitched at the right time to the right outlet. Understanding the needs of the different media forms was also central to the campaign’s success.

“Thank you for the fine job you did in assisting the Gorgeous Voices’ board of management with our marketing campaign for the 2009 festival. We were very pleased with the coverage you were able to organise within a tight timeframe and a limited budget. It was wonderful to get such a range of press coverage.”

Festival artistic director

Sue Gillett

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